Kaffe Products Brand Guideline

BRAND

Vision:

Quality and convenience are of high importance to Kaffe Products. We believe that one does not have to leave their home to be able to enjoy quality coffee. With our high-quality coffee products, we aim to bring convenience to people to be able to live life to its fullest in the comfort of their own home.

Goals:

Kaffe Products aims to show people that high-quality is affordable. We would like to make people believe that they can produce high-quality coffee in their own homes and yet still feel like in a prestigious coffee shop. For us, the satisfaction and convenience of our customers come first.

Values:

Kaffe Products values satisfaction and comfort. If a customer is satisfied, it means we achieved what we wanted to, and it makes us want to achieve even more. That is why we always pay close attention to our customers and what they say about our products so that we can constantly improve. It is also important for us that our customers are comfortable with our products. It is our aim that they do not feel the need to go to a coffee shop ever again because everything that is needed for quality coffee can be found right in their own kitchen.

PERSONALITY

Kaffe Products is friendly and understanding. We aim to keep in touch with our customers as much as possible. We try to be reachable and listen to what they say so that we can constantly improve our products based on their constructive feedback.

DESIGN

Kaffe Products is elegant and sleek. We went for a minimalistic style when designing our coffee products. We made sure that our products fit the style of every kitchen but we are constantly improving and putting more products and colors into our range.

colors

The color palette of Kaffe Products consists of shades of brown and turquoise. The main color that we use for menu bars, titles, sub-titles, and buttons is a shade of light brown. The secondary color is dark brown, the complementary colors are another shade of light brown and two shades of turquoise.

logo

Kaffe Products has more than one type of logo.

The Kaffe Products logo follows a minimalistic design, just like our products do. The color of the original logo is black on a white background. The full logo shows the Kaffe title in a specific font with a little steam on the letter ‘e’.

In some cases, when the main logo cannot be used for some reason, the same logo concept but different colors can be applied the way as seen below. The logos should not be altered or colors be exchanged.

Incorrect usage of the Kaffe Products logo:

The Kaffe Products logos should not be manipulated, stretched, distorted, cropped, or altered in any way.

Never attempt to create the logo yourself, change the font, or alter the size or proportions.

Do not animate, color, rotate, skew, or apply any effects to the logo.

Do not separate the elements.

Do not reproduce visual identities with frames or borders.

Do not alter proportions in any way. All elements should remain proportional to each other.